All students must complete the pre-requisite, 3-credit course of MCA 10100 - Introduction to Media Studies.
Completion of MCA 101 must happen either prior to your declaring your major, OR concurrently with your doing so.
Required Courses for Advertising & Public Relations Major - 42 credits :
| MCA 20900 | Introduction to Public Relations | 3 credits |
| MCA 21000 | Introduction to Advertising | 3 credits |
| MCA 35000 | Corporate Communications | 3 credits |
| MCA 36000 | Market Research | 3 credits |
| MCA 36200 | Public Relations Writing | 4 credits |
| MCA 36300 | Advertising Copywriting | 4 credits |
| MCA 37500 | Advertising Management | 3 credits |
| MCA 37600 | Advertising Planning | 3 credits |
| MCA 36800 | Media Planning | 3 credits |
| MCA 46800 | Advertising & Public Relations Workshop | 4 credits |
| Electives/Internships | 6 Credits worth of MCA-related Electives / Internships | 6 credits |
| TOTAL | (incl. 3 credit Introduction to Media Studies) | 42 credits |
Two 3-credit Electives from the following list:
| MCA 21100 | Advertising & Public Relations Production | 3 credits |
| MCA 23300 | Intro to Journalism | 3 credits |
| MCA 29900 | Internship I | 1 - 3 credits |
| MCA 39900 | Internship II | 1 - 3 credits |
| MCA 36500 | Social Media Strategies | 3 credits |
or any of the other Ad/PR electives offered throughout the year as listed on CUNYFirst, in the CUNY Global Class Search.
Electives outside of Ad/PR that may applicable to the program will be considered to count as elective credits (with prior Ad/PR Advisor approval.)
= 42 Total Credits for B.A. in Communications Advertising & PR Major: 39 Credits in Ad/PR + 3 credit MCA 101 Pre-req.
(*in addition to general degree requirements)
The Ad/PR Program primarily offers DAYTIME classes.
We regret that we cannot accommodate the academic needs of students who require evening courses.
If you are seeking an evening program in Ad/PR, please visit the CCNY website for The Center For Worker Education.
Last Updated: 09/11/2024 10:33