The BIC Master of Professional Studies combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the expanding opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations.
Located in the media communications capital of the world, the BIC MPS program reinforces City College’s commitment to innovation, scholarship, and leadership. At a time when global, digital, and more immersive -- even tactile -- communications are rapidly evolving, BIC seeks to urgently examine and shape the new cross-disciplinary challenges of creating and managing brand identity in ways that not only benefit the bottom line, but add value to society.
Offering specialization depth in 4 critical communications disciplines (management & brand strategy, pubic relations, creative, and media), BIC’s portfolio-driven curriculum culminates in two collaborative capstone courses involving real-life projects for industry and non-profit partners.
Learn more about the BIC program at www.ccny.cuny.edu/bic and their blog @ www.bic-ccny.org.
Last Updated: 05/19/2024 13:19