Legendary art director, designer and ad man George Lois is gifting his archives to The City College of New York. Designated the "The George Lois Big Idea Archive," the collection comprises films, TV and radio commercials, print ads, posters, scripts, correspondences, photos, memorabilia and numerous other items from a remarkable career spanning more than 65 years. The archive will be open to the public and be available for educational and research purposes. A Bronx native, Lois said he was proud to have entrusted his archives to what he described as a “hometown university.” “The City College
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