CCNY appoints first data, analytics and advancement services director

Mark A. Libatique is The City College of New York’s first-ever director of Data, Analytics and Advancement Services, as of Jan. 2, 2025.

In this newly-created position, Libatique and the existing team manage a complicated system of donor and alumni contributions, a comprehensive direct mail management program, and the CUNY system's largest alumni information network, among other responsibilities. 

“CCNY is a first generation institution that transforms lives in a direct way,” said Libatique. “I was drawn to CCNY because I want to engage in community empowerment work in the context of higher education. I know that I will be able to help accomplish that here; I will be working with very smart people who are filled with passion.” 

Libatique brings almost a decade of experience in nonprofit online tools and database operations management to CCNY. He comes to the College from the Tenement Museum, where he served as manager of development database operations.

Prior to the Tenement Museum, he spent five years at the New York Immigration Coalition, where he was senior systems manager of operations, and manager of membership and capacity building. For three years before that, he worked in operations and then in the education department of the National September 11 Memorial & Museum.

The son of Filipino immigrants and a Jersey City, N.J. native, Libatique started his career in the field of data management while at NYIC during the early months of the COVID-19 pandemic.

“The community needs during the Trump Administration meant that I needed to step up by helping to create and manage systems that I never imagined creating and managing,” he said, as the job grew to entail managing more than 100 contracts with immigrant-serving organizations in New York state across 20 separate initiatives. That made him responsible for the system that moved $3.5 million in pandemic cash assistance, emergency food bank support, as well as healthcare, education, civic engagement, and advocacy grants.

Moving on to the Tenement Museum, he was involved in adopting its new customer relationship management system, Salesforce, and related online platforms as he led the database operations for the organization.
 
“Being able to stay connected to our alumni, donors and partners is key to everything we do at City College,” said Senior Vice President of the Office of Institutional Advancement, Communications and External Relations Dee Dee Mozeleski. “As an institution, we rely so much on our ability to manage increasingly sophisticated data needs, so Mark arrives at a time when we are focused on our "Doing Remarkable Things Together" campaign and the impact this campaign will have on the College and our local communities. Mark's excitement about our work, coupled with his experiences in donor management and stewardship, makes him a tremendous new fit for our team.”