BIC students shine in CMYK’s Top New Creatives competition

Five students from the Master’s Program in Branding + Integrated Communications (BIC) in the Division of Humanities and the Arts at The City College of New York are winners of CMYK’s “Top New Creatives 58” competition. The online design competition is open to aspiring art directors, copywriters, designers, illustrators and photographers.

CMYK magazine has recognized top student design work since 1996. After a brief hiatus, they reemerged in 2018 with their 58^th issue, which recognized 70 winners and 100 projects in its “Top New Creatives 58.” Winners hailed from 29 schools, including Rhode Island School of Design, Cal Arts, and Kent State; six winners were from CCNY.

The BIC students and their projects are:

• Natia Maisuradze ’19 and Matt Hamilton ’19. Their winning campaign promoted Bumble, a new dating app. They were tasked with highlighting lesser-known services so consumers could appreciate that Bumble is “more than just a dating app” and decided to use classic love song scenarios in unexpected ways; 
• Letier Santana ’19. Her winning campaign promoted Sunset Sarsaparilla, a western style beverage that is featured in the video game “Fallout.” She re-ignited the brand by targeting millennial festivalgoers who spend money on experiences and are loyal to the brands they love; and
• Amera Lulu ’20 and Peter Lavergata ’19. Their winning “Friends that Fit” campaign promoted the pet supply store Petco. They were tasked with attracting young, working professionals with small apartments and little time showing that Petco can bring the joy of companionship to even the tiniest homes.

“We're not only proud that our work will be featured among inspiring artists across the globe, but we want to thank our instructors Cassondra Bazelow '16 and Caroline Monday who gave us direction and valuable feedback,” said Maisuradze about her Creative Concept course professors.

Santana was guided by Professor Gerardo Blumenkrantz in BIC’s Creative Round Robin course where her campaign was seeded during a “brief and critique” at global marketing and technology agency Digitas. Lulu and Lavergata’s campaign was developed in BIC’s Multi-Media course taught by Vera Keiter ’15 and Delilah Kim.

About The City College of New York

Since 1847, The City College of New York has provided a high quality and affordable education to generations of New Yorkers in a wide variety of disciplines. CCNY embraces its role at the forefront of social change. It is ranked #1 by the Harvard-based Opportunity Insights out of 369 selective public colleges in the United States on the overall mobility index. This measure reflects both access and outcomes, representing the likelihood that a student at CCNY can move up two or more income quintiles. In addition, the Center for World University Rankings places CCNY in the top 1.2% of universities worldwide in terms of academic excellence. More than 16,000 students pursue undergraduate and graduate degrees in eight professional schools and divisions, driven by significant funded research, creativity and scholarship. CCNY is as diverse, dynamic and visionary as New York City itself.  View CCNY Media Kit.