The Branding + Integrated Communications (BIC) graduate program presents “How Strategy WORKS” as part of our career panel series. Hear from three successful alums as they debate, discuss, and celebrate the role of strategic thinking in integrated communications. Learn how they’ve taken their talents to some of the best companies in the business. And see how that BIC degree has really come in handy. Moderated by BIC Professor Benny Thomas, Global Planning Lead in Creative & Experiential at Meta who’ll bring years of strategic know-how from agencies such as TBWA\Chiat\Day and Crispin Porter+Bogusky. Q&A led by BIC Professor Michael Doody, strategist extraordinaire and founder of The Blank Project.

Our BIC Alumni Panelists >> Donna Dei-Baning, BIC ’16, Director of Audience & Insights, Carat USA,  Ray Sein, BIC ’20, Senior Brand Strategist, Droga5,  Roxie Xie, BIC ’20, Strategist, Bloomberg Media